Cookie Policy
Last Updated: June 31, 2025
1. Introduction
White Bridge ("we", "us", or "our") uses cookies and similar tracking technologies to track the activity on our Service and hold certain information. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use. We believe in being transparent about how we collect and use data related to you.
2. What are Cookies?
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.
3. How White Bridge Uses Cookies
When you use and access the Service, we may place a number of cookies files in your web browser. We use cookies for the following purposes:
- Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
- Preference Cookies: We use preference cookies to remember your preferences and various settings. This helps us provide a more personalized experience, such as remembering your language choice or display settings.
- Analytics Cookies: We use analytics cookies to track information how the Service is used so we can make improvements. We may also use analytics cookies to test new advertisements, pages, features or new functionality of the Service to see how our users react to them.
- Marketing Cookies: These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. For example, we use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
5. Your Choices Regarding Cookies
If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
- For the Chrome web browser, please visit this page from Google: https://support.google.com/accounts/answer/32050
- For the Internet Explorer web browser, please visit this page from Microsoft: http://support.microsoft.com/kb/278835
- For the Firefox web browser, please visit this page from Mozilla: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored
- For the Safari web browser, please visit this page from Apple: https://support.apple.com/kb/PH21411?viewlocale=en_US&locale=en_US
6. Detailed Cookie Table
Below is a detailed list of the cookies we use on our website. This list is updated periodically to ensure transparency.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Analytics - ID used to distinguish users | 2 years | |
| _gid | Analytics - ID used to distinguish users | 24 hours | |
| session_id | White Bridge | Essential - Maintains user session state | Session |
| cookie_consent | White Bridge | Preference - Stores user cookie preferences | 1 year |
7. Pixel Tags and Web Beacons
We may also use "pixel tags" (also known as web beacons or clear GIFs) which are tiny graphic images that allow us or our preferred service providers to track the analytical use of our Site and to know when you have opened an email received from us. These tools help us measure the effectiveness of our marketing campaigns and provide a better user experience.
8. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
9. Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. Currently, there is no consensus on how companies should respond to DNT signals, and we continue to monitor industry developments in this area.
10. Changes to This Cookie Policy
We may update our Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
11. Contact Us
If you have any questions about our use of cookies or other technologies, please email us at contact@whitebrdge.app.
Technical Deep Dive: The Science of Tracking
At White Bridge, we take a balanced approach to tracking. While we utilize cookies to enhance your experience, we are actively exploring cookieless tracking alternatives that provide even greater privacy protections. Our goal is to move towards a "Privacy-First" architecture where personal identifiers are never stored locally on your machine for longer than is strictly necessary for the immediate transaction.
Our session management system is built on top of high-performance Edge computing nodes, which means that the cookies we do issue are processed geographically close to you. This reduces latency and ensures that your data never has to travel further than it needs to. We also implement strict Secure and HttpOnly flags on all our session cookies, which protects them from being intercepted by malicious scripts or cross-site scripting (XSS) attacks.
We also participate in several industry-wide privacy initiatives that aim to standardize how consent is collected across the web. We are currently implementing support for the Global Privacy Control (GPC) signal, which will allow you to communicate your privacy preferences once at the browser level, rather than having to interact with consent banners on every site you visit.
Finally, we encourage our users to take an active role in managing their digital footprint. Most modern browsers now offer "Private" or "Incognito" modes that automatically wipe cookies after the session is closed. Using these tools in conjunction with our privacy settings gives you the ultimate control over your data.